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Line Knitwear hires NKPR
By Adnews Staff
Toronto-based apparel company Line Knitwear has retained NKPR of Toronto as its public relations agency of record. The agency will lead the brand's North American PR strategy. The assignment includes media relations, influencer programs, corporate partnerships, event management and consumer engagement activities.
"We're entering an exciting new chapter where we're focused on elevating LINE from all sides of the business, and finding the right strategic partners who can continue to drive the brand forward is key," said John Muscat, president of Line. "We're always striving for innovation, be it through an enhanced North American retail presence for fall or in the fabrication of our designs. We're confident that NKPR's forward-thinking approach will help us take the business to the next level."