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La Carte launches in Toronto
By Adnews Staff
A new travel-themed online publication called La Carte has launched in Toronto. The property consists of a website at <http://www.lacartemag.com>, a weekly electronic newsletter, a quarterly digital magazine and supporting social media pages. According to editor Maryam Siddiqi, the publication is primarily aimed at adults between the ages of 25 and 50, with annual household incomes of $85,000, who enjoy travel. Siddiqi was previously a freelance editor and writer who also held a series of positions at the National Post, including deputy editor of the features department.
"As an avid adventurer, I set out to write the travel magazine that I wish existed, and I found out I was in very good company," said Siddiqi. "La Carte fills a unique gap in travel content that is smart, discerning and relevant, and of course, fun."