Greene King Brewery hires Scratch
By Adnews Staff
Greene King Brewery of the United Kingdom has retained Scratch of Toronto to develop a Canadian rebranding effort for its Old Speckled Hen's beer brand. The agency will create traditional and digital media branding for the Ontario market in association with the beer's Ontario distributor the Bruce Ashley Group. The communication plan will include a magazine campaign along with a digital campaign intended to raise awareness of the brand.
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