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Astral Out-of-Home adds display at Quebec City airport
Astral Out-of-Home has installed a new billboard display at Jean-Lesage International Airport in Quebec City. The display measures 22 feet by 61 feet and is located on the facade of the airport's parking structure. It will be sold to advertisers in conjunction with the company's AeroTV inventory in the airport lounge. Sunwing Travel Group is the first client to make use of the display, promoting its travel packages to Cuba. Astral Out-of-Home is a division of Bell Media.
"We are very proud of this new product in the largest outdoor advertising format available at the Jean-Lesage International Airport and in Quebec City," said Éliane Tremblay, director of transportation products at Astral Out-of-Home. "The banner is strategically positioned on the north face of the new parkade. All passengers travelling to and from the airport pass by this banner, making it a prime location for advertisers."