FISHERMAN'S FRIEND GETS HELP FROM DOG
By Adnews Staff
TFB & Associates Ltd. of Toronto launched a TV ad recently for its Fisherman's Friend brand of medicated lozenges. In the ad a man comes home with a bad cough after a rainy day. His dog provides him with a pack of Fisherman's Friend. To celebrate the fact that the man can now breathe easier, the dog brings him a formal dinner on a cart. A breathing sky visual effect, which has been used in a previous commercial for the lozenges, also appears in the ad. The sky pulsates quickly, like a clear nasal passage, to emphasize the ease of breathing associated with the use of Fisherman's Friend. The ad was created by Griffin Bacal Volny of Toronto.
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