CEBRA TAKES MORTGAGE SHOPPING ELECTRONIC
By Adnews Staff
Toronto-based Cebra Inc. is letting Canadians apply for a mortgage without leaving their homes. The company will introduce Online Mortgage Explorer software on Nov. 1 which allows consumers to shop for a mortgage on-line at a single Web site. All of the tools and qualifying rules needed are there to allow user to find out which financial institutions will accept their application. They can renew an existing mortgage as well. The program gives lenders access to prospective customers looking for a mortgage. OME will be promoted using the Internet and the real estate TV channel. The ads will be created by freelancer Tom Williams.
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