DIGITAL CAMERA LETS USERS VIEW SHOTS INSTANTLY
By Adnews Staff
Kodak Canada will be introduce a new digital camera next month that allows photographers to see their pictures right away through a display mounted on the camera. Called the Kodak DC25, the product is the company's second point-and-shoot digital camera aimed at home computer users. With the DC25 and a computer, photographers can capture photos for use in such personal projects as calendars, cards and party invitations. The technology can also be used to insert pictures into business communications. In Canada, a national print campaign will support the new camera. Ogilvy & Mather (Canada) Ltd. of Toronto is handling the advertising. The DC25 was released in the U.S. at the beginning of October.
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