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Christian Labour Association of Canada rebrands

The Mississauga-based Christian Labour Association of Canada has undertaken a rebranding initiative. The branding incorporates a new visual identity, a new website at <http://www.clac.ca> and the tagline, "Better Together." According to the organization, the new branding is intended to better represent the union's values of "social justice, respect, dignity and fairness in the workplace."

The union has also launched a new online service for its members called MyCLAC. The system provides information about benefit coverage, retirement savings plans, vacation pay, training schedules and collective agreements. The site also contains contact information for representatives. In the future, members will be able to use the site to sign-up for training courses and to submit benefit claims.

"CLAC is a modern union for a modern world," said executive director Dick Heinen. "We believe there is more to work than just work and that all people in the workplace deserve respect and dignity. We believe that cooperation, not confrontation, creates better workplaces and stronger communities. Our focus remains squarely on our members and bettering their lives through fair wages, great health and retirement benefits, and constantly evolving training and development programs."

CLAC represents approximately 63,000 workers in the construction, healthcare and food industries.

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