Teamsters Canada begins rail safety campaign
Labour union Teamsters Canada has begun a television advertising campaign intended to raise awareness of railroad safety. The campaign seeks to communicate the risks of a self-regulated rail industry in the wake of the 2013 train derailment in Lac-Mégantic, QC that killed 47 people. The 30-second commercial focuses on the transport of hazardous materials by rail and the need for more regulation and inspection.
"We want to send a clear message to the federal government," said Robert Bouvier, president of Teamsters Canada. "We need more inspectors on the track. The conclusions of the investigation conducted by the Transportation Safety Board on the Lac-Mégantic train derailment are clear in this regard."
The ad, in English and French, will run during hockey broadcasts on SportsNet, TSN, RDS and TVA Sports. It has also been posted to YouTube and Facebook.