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Boogie Studio becomes BLVD
By Adnews Staff
Montreal-based production company Boogie Studio has rebranded itself as BLVD. The new branding is intended to reflect the expansion of the company's services. According to the company, the name is intended to evoke the characteristics of continuity, direction and idea generation, as well as "vision, speed and direction." The new branding also includes a website at <http://www.blvd-mtl.com>.
"The name Boogie worked so well for us as a sound studio that it became a handicap for our growth into other areas of post-production," said managing director Benoit Martel. "In order to make a proper transition from where we were to where we want to be, we need to sever our ties with our old self."
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