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Quebec colleges begin new campaign

The Montreal-based Fédération des cégeps has begun an advertising campaign promoting the 48 public colleges in Quebec grouped under the CEGEP umbrella. The three-year campaign will focus on the contributions these schools make to the development of the province, culminating with the 50th anniversary of the creation of CEGEPs in 2017. In the first year, the campaign will make use of four general-interest messages based on words with double meanings. The initiative will include television, online and campus advertising, as well as social media activities.

"The time had come for the 48 CEGEPs to remind people of the tremendous importance of the CEGEP education system, a province-wide system that's unique in Canada, which guarantees accessibility across Quebec and brings countless benefits to the province, its citizens and businesses," said Jean Beauchesne, president and CEO of the Fédération des cégeps. "The 50th anniversary of CEGEPs is just around the corner and the accomplishments of our network, firmly anchored in the present while looking to the future, are something to be proud of."

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