Canada Health Infoway begins digital health awareness campaign
By Adnews Staff
Canada Health Infoway has begun a public education campaign called "Better Health Together." This is the second year of the campaign, which is intended to raise awareness of issues concerning the electronic gathering and sharing of health information, such as medical records, lab results, prescription renewals and appointment scheduling. The campaign focuses on the ways in which these digital activities benefit the Canadian health care system. It includes two 30-second commercials and a website at <http://www.betterhealthtogether.ca>. The creative features the tagline, "Think Digital Health isn't working for you? Think again." Canada Health Infoway is not-for-profit organization funded by the federal government.