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Yogen Fruz retains NKPR
Toronto-based frozen yogurt chain Yogen Früz has hired NKPR, also based in Toronto, as its Canadian public relations agency of record. The assignment includes public and media relations for the Yogen Früz and Yogurty's brands. Combined, the two chains comprise approximately 1,500 locations in 47 countries. The agency's first work for the client was a communications campaign tied to the Disney film Captain America: The Winter Soldier. This included mobile application launches, social media contests and events.
"We are pleased to be partnering with NKPR," said Yogen Früz CEO Aaron Serruya. "They have demonstrated a clear understanding of our core objectives. Given their media relationships and proven ability to connect with the Canadian consumer, we believe they are the right partner to strengthen our brand presence during this time of growth."