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Audiology association rebrands

The Ottawa-based Canadian Association of Speech-Language Pathologists and Audiologists has undertaken a rebranding initiative to coincide with its 50th anniversary. The association has renamed itself Speech-Language and Audiology Canada. It has also adopted a new logo and the tagline, "Communicating care." The rebranding also includes a new website at <http://www.sac-oac.ca>. The changes are intended to reflect the range of sectors in which association members work, including healthcare, education, research and government. The national association represents speech-language pathologists, audiologists and supportive personnel.

"Our rebranding project is about staying true to our association's roots while also looking toward the future," said Judy Meintzer, president of the association. "SAC's new brand strengthens our role as the leading resource for communication health in Canada as well as our position as passionate and effective advocates for communication health professionals. Our goal is to ensure that the Canadian public not only understands what speech-language pathologists, audiologists and supportive personnel do, but also the value of the services they provide."

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