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Quebec social services ministry hires Newad
By Adnews Staff
The Ministère de la Santé et des Services sociaux du Québec has retained Newad of Montreal to develop an experiential marketing campaign aimed at students in the province. The agency will conduct a series of initiatives at colleges and CEGEPs in Quebec intended to educate students about drug, alcohol and gambling-related issues. This is the second time the ministry has hired Newad to develop such a campaign.
"This new account and the trust testified by the MSSS demonstrate the relevance of Newad's strategy, which stands to develop the most efficient platforms in the country to reach the young and affluent and to guarantee advertisers a greater thoroughness in operations, client services, attention and expertise," said Michael Reha, president and CEO of Newad.
The Ministère de la Santé et des Services sociaux is a provincial government department that works to maintain and enhance the health and welfare of Quebec residents through a range of health and social services.