MILLER EXPANDS RUSSIAN DISTRIBUTION
By Adnews Staff
U.S.-based Miller Brewing Company has increased its distribution in Russia and has launched a new beer made exclusively for this market. Brands being sold in Russia are Miller Genuine Draft and Miller Magnum, a new brew that contains 7.2% alcohol. Most Miller beers have 4.5% or 5% alcohol. The products will mainly be distributed in urban areas. Outdoor and transit advertising in English and Cyrillic support the launch of the products. Brochures are also being used. The campaign was created by Swiss-based promotions agency Stutz. Miller began limited distribution in Russia several year ago, but this is the first concerted effort to build a large distribution.
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