TODAY'S PARENT DIPS FINGERS INTO NEW MAGAZINE
By Adnews Staff
Today's Parent Group of Toronto has partnered with Les Editions Heritage Inc. of St. Laurent, Que. to get involved in the publishing of Le Magazine Enfants Quebec. Under the deal, Today's Parent will provide sales and marketing expertise, consultation with editorial staff, as well as a financial investment. Circulation will be increased by 50%, making the magazine available to 60,000 paid subscribers. Le Editions will continue to produce the magazine. Le Magazine Enfants Quebec is a magazine for new parents. Today's Parent already publishes a magazine geared to new parents called Today's Parent. The company also publishes Great Expectations, Pouponniere, New Mother, Mere Nouvelle, Your Baby and Mon Enfant.
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