Sony Mobile Communications readies international campaign
By Adnews Staff
Sony Mobile Communications will break a new international marketing campaign in March in support of its Xperia line of smartphones. The campaign will consist of television, print, digital and out-of-home advertising in 20 markets. The creative focuses on the design heritage of the company by depicting a series of its products in scenes from past decades, ending with the Xperia Z smartphone at the Holi festival in India. "Our latest campaign celebrates Sony's proud heritage of innovation and how the brand continues to touch the lives of people around the world," said Steve Walker, chief marketing officer at Sony Mobile. "The launch of our new flagship Xperia Z smartphone marks a milestone as it brings together the innovative Sony technology, entertainment and connected experiences into a single device."