The Quebec Subaru Dealers' Association has begun an advertising campaign tied to the Montreal International Auto Show taking place this week. Until Jan. 27, all the advertising space in the event's parking facility will be occupied by the association. Ads are also running in the elevators leading to the venue. Each elevator will evoke one of the settings of winter, forest, mountains or city with graphics on the floor, ceiling and walls, as well as sound effects. The campaign also includes an installation at the entrance to the parking facility featuring a Subaru XV Crosstrek. Another wall displays a 3D ad for the Subaru BRZ. The initiative also includes magazine, newspaper, television, radio and online advertising. The campaign was developed by Rinaldi Communication Marketing, with media from Zoom Media. "From year to year, Rinaldi has offered us ever-more spectacular ideas to allow us to stand out at the Salon de l'Auto," said Richard Fabien, director of the Quebec and Atlantic regions for the association. "Rinaldi's team has once again excelled at creativity."