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KING EDWARD TARGETS BUSINESS TRAVELLERS

The King Edward Hotel in Toronto has re-designed four floors of the building to target business travellers. Called The Crown Club Floors, they feature the Crown Club Lounge which offers complimentary breakfast and evening beverage service and an executive boardroom. Free limousine service is provided within Toronto's downtown core. Each room on the Crown Club Floors features a large desk, fax machine, data port and speaker phone, as well as 24-hour room service. Each Crown Club guest receives membership to the Crown Awards Program. The newly designed floors are being promoted using PR done by The Amelia Group of Toronto. Advertising for The King Edward is done in-house.

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