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Ricoh Canada breaks new campaign
By Adnews Staff
Toronto-based office equipment company Ricoh Canada has begun a new campaign using the tagline, "Imagine. Change." The campaign, developed by Tag Idea Revolution of Toronto, is aimed primarily at senior executives, IT professionals and office managers. It includes out-of-home, online and print advertising, as well as sponsorship activities and search engine marketing. The initiative will run until the end of the year, focusing on the Greater Toronto Area as well as other parts of Ontario and the country. "Despite our broad objectives with this campaign, Tag was able to help us develop a cohesive strategy which stayed tightly on-message and will resonate well in our space," said Dan Newman, director of corporate communications at Ricoh Canada. "It definitely communicates one of our strongest attributes, being a services-driven organization with deep experience in the Canadian business community."