Horizons Exchange Traded Funds hires Media Experts
By Adnews Staff
Investment company Horizons Exchange Traded Funds has retained Media Experts of Toronto as its media agency of record. The assignment covers online and traditional media planning and buying, including search engine marketing and optimization. "Generating brand awareness in an increasingly competitive and fractured media landscape is a challenge, and for Horizons, with arguably the most diverse range of ETF products in Canada, it means targeting potential clients at work, at home and on the move," said Phil Clark, executive vice-president of Horizons. "This is why we are thrilled about this new partnership with Media Experts given their significant expertise with fully integrated media strategies."
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