Air New Zealand hires DraftFCB as North American agency
By Adnews Staff
Air New Zealand has appointed DraftFCB San Francisco its North American creative agency. The firm won the account in a pitch process involving an unknown number of contenders. The assignment will focus on increasing brand awareness and online activity in the United States and Canada. DraftFCB has been the airline's agency in New Zealand since January. John Wilhelm, brand manager for western markets at Air New Zealand, cited the agency's "creativity, strong digital and social media insights, and disciplined business approach" as factors in the decision. "We are confident DraftFCB San Francisco is the right partner to help us lay a strong foundation for sustainable growth and help us take the Air New Zealand brand to the next level in the US and Canada," said Wilhelm.