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Enterprise Rent-A-Car readies new campaign

Enterprise Rent-A-Car of Toronto will begin an advertising campaign next month to promote a special weekend discount rate. The national campaign, developed by Cannonball Advertising and Promotion, will run in English and French. The creative features two company employees. "While summer may be coming to an end, Enterprise wants to ensure our customers can make the most of their autumn and winter weekends," said Jim Stoeppler, brand director for Enterprise Rent-A-Car. "Our customers often tell us that it's our employees in Canada who have led to Enterprise's continued strength in the car rental industry. They are the reason Enterprise is able to provide such excellent customer service and make our promotions a reality for our customers, so we wanted them to tell you about the promotion directly."

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