Cosmetics and skincare products company Pari Beauty has retained Energi PR of Toronto to handle its public relations. The assignment also includes strategy, media relations, social media activities and event management. "Energi PR has the experience, the depth and the knowledge of the beauty landscape that we were looking for in an agency," said Ramesh Jolly, chairman of Pari Beauty. "We are excited to begin this new chapter with them as we continue to grow our brand." Pari Beauty is a division of Makeup Artistry Stores.