SheBlogs Media launches in Toronto
A new social media website company called SheBlogs Media has launched in Toronto. The company will exclusively represent advertising sales for a collection of approximately 70 Canadian blogs and online communities aimed at women. According to the company, these sites attract approximately 700,000 unique visitors per month. The company is headed by president and CEO Jen Maier, founder of UrbanMoms.ca. Nellie Oviedo has joined the company as director of operations, while Chris Lombardi has been hired as director of sales. "There is nothing in the market like SheBlogs," said Lombardi. "Marketers have been looking for a way to tap into this important consumer using the power of referral through social media to influence purchase. SheBlogs makes it turnkey and effective. We are a one-stop shop providing mass reach while tapping into this influential audience of Canadian women and the content they generate through blogs and social media."