Ford Motor Company of Canada has begun a contest called "Share Our Pride" as part of its annual "Ford Employee Pricing Event" promotion. The contest will run until August 31 at . Visitors to the site can register for a chance to win a Ford vehicle or a four-year lease. The company will give away one vehicle each time 10,000 vehicles are sold during the promotion. Consumers who buy a new Ford vehicle during the promotion can also register at the site to win the purchase or lease value of their vehicle. Current Ford owners can register for the contest without making a new purchase. Non-Ford owners can enter by submitting a 100-word description of "What they like about Ford." "Every year people tell us they love Employee Pricing, so we're bringing it back to help even more consumers discover the quality, technology, fuel-efficiency and value that our vehicles deliver," said Dianne Craig, president and CEO of Ford of Canada. "Plus, the more people that take advantage of Employee Pricing, the more chances there will be to win a vehicle. This giveaway is a first for us."