SPALDING SPONSORS CNSL
By Adnews Staff
Spalding Canada of Concord Ont. will sponsor the Canadian National Soccer League for the next three years. Under the deal, Spalding's Top-flite 1000 soccer ball will be the official game ball for the CNSL. The Top-flite 2000 will be the official practice ball of the league. In addition, Spalding will have signs in stadiums and will promote the CNSL and Spalding products using in-store displays and retail promotions at sporting goods retailers. The in-store promotions and point-of-sale materials will be created in-house with the help of Cabur Graphics of Mississauga, Ont.
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