MARITZ BRINGS INCENTIVE CARD TO CANADA
By Adnews Staff
U.S.-based Maritz Inc. brought its Exclusively Yours MasterCard to the Canadian market earlier this year, and may begin media advertising for the product later this year. Currently, the card is promoted through the company's sales force and at trade shows. When Maritz decides to do Canadian media advertising it will be done by its Canadian office in Mississauga, Ont. Corporations use the card as an incentive program for its employees and channel partners. Earners accrue points based on achievement of pre-determined performance goals and the award points are deposited directly into each individual's card account. Participants can use the card to shop with selected retailers, catalogues and travel suppliers. The card can be used at over 35,000 travel, merchandise and catalogue suppliers in Canada and the U.S.