Out-of-home media company Newad has formed an advertising agreement with Quebec restaurant and bar chain La Cage aux Sports. Newad will now exclusively handle advertising sales for the chain's Cage TV and AffiCage advertising options. The agreement also includes the installation, development and maintenance of the advertising inventory at the chain's 53 locations. "Advertisers will be able to benefit from a specialized network that is present throughout Quebec," said Joanne Leboeuf, Newad's general manager of indoor advertising for eastern Canada. "They'll have the opportunity to connect their brands with major sporting events and position themselves at the peak of enthused fans' passions, in particular at the Bell Centre, where La Cage aux Sports has a restaurant."