Website roundup
By Adnews Staff
Dealuxe of Toronto has further enhanced its website for 2011 holiday season to make it more user friendly. Highlights include “Luxe Services” offering complimentary personal shopping and styling, customer-generated product reviews, enhanced wish lists and seasonally-driven gift guides, product and category specific “shops” and improved search tools and product quick views. “We listened to our customers’ feedback on how we could make Dealuxe an even better online shopping experience and we’re proud to be able to relaunch our website just as the holiday madness gets underway,” said Joanna Track, CEO and Co-Founder. The site launched in May of 2011, is Canadian and offers fashion and lifestyle brands, style inspiration, expert tips, insider deals and exclusive offers.
Manulife Financial of Waterloo ON has produced a new mobile website and app to ease the purchase of travel insurance. Customers can now buy the newly created CoverMe Travel Single Trip Emergency Medical plan at an affordable daily flat rate, directly from their smart phones. CoverMe.com is a direct to consumer website designed to improve the online customer experience."Our experience indicates that more than half of travel insurance purchases are made at the last minute," said Gavin Robinson, Senior Vice President and General Manager, Affinity Markets. "Recognizing customers are increasingly looking to use their smart phones to complete online transactions, the new CoverMe Travel mobile site extends our ability to offer affordable coverage whenever and wherever our customers need it."