Innovative ad and retail product display audience analysis tool
By Adnews Staff
Rhonda Software of Vladivostok Russia, has launched myAudience-Measure designed to help companies leverage value out of trade shows, product display or kiosk advertising. Described as a new computer vision solution the system uses a USB camera and an Internet-connected PC to track individuals attraction to a particular display ad or product display. The images are then turned into demographic audience data. According to company spokesperson Natasha Chichaeva “The result is a timely and accurate measurement of a target audience that allows a company to measure the impact of its featured product or event advertising. myAudience-Measure data details the effectiveness, attractiveness, attendance, visibility and other characteristics of the display ad by age group and gender.”