Environics Analytics extends Envision into US
By Adnews Staff
Environics Analytics of Toronto has introduced a new "data-driven, cloud-based micromarketing tool" called Envision for US-based customers. The service offers customer insight analytics, segmentation, site analysis, differentiated messaging and media planning information. It was launched in Canada in 2008. The US service draws on data from Experian, Nielsen and Synergos. "We've taken our years of understanding what marketers and real estate experts need to answer key business questions and embedded that in Envision," said Jan Kestle, president of Environics Analytics. "It's fast, comprehensive, powerful and easy to use. We paid particular attention to the mathematics of marketing so Envision users don't have to. We designed the software so a non-technical marketer can get reports and answers to crucial marketing questions within seconds. The US market is a natural extension for us because so many of our clients serve customers throughout North America."