Medipac readies summer campaign
By Adnews Staff
Medipac, a company that specializes in travel insurance for Canadians who spend winters in the US, is preparing a summer television campaign. The campaign, developed by Northern Lights Direct of Toronto, promotes the company's various insurance products. The campaign will begin this month, with media buying also handled by Northern Lights. "DRTV has proven to be a highly effective medium for us in terms of driving qualified leads and building our brand," said Chris Bradbury, vice-president of Medipac.
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