MAYTAG TO INTRODUCE NEW LAUNDRY PRODUCTS
By Adnews Staff
Maytag Corp. of Newton Iowa will introduce new Dependable Care washers and dryers to North America next month. The company says the machines are easier to use and have enhanced features such as a new type of agitator. TV advertising for the line will begin next month. It will be created by Leo Burnett Company of Chicago. In Canada, the agency's Toronto office will localize the ads and do the media buy. Earlier this year, Maytag launched a new line of Maytag dishwashers, redesigned models of Magic Chef ranges, new side-by-side refrigerators in all brands, some commercial laundry products and new Hoover vacuums, including a swivel nozzle and the SteamVac Jr. deep carpet extractor. Maytag makes and markets appliances under the Maytag, Hoover, Jenn-Air, Magic Chef and Admiral brands.