AD EXPRESS HEADS NORTH
By Adnews Staff
Ad Express Inc. of Cincinnati, Ohio has opened a Canadian head office in Toronto. The company modifies, changes and distributes newspaper ads electronically within Canada, as well as to U.S. and international markets. When an ad is created in the U.S., it can be resized for the Canadian market. Ad Express supplies the software to its clients in order to standardize the method by which the ads are delivered. Currently, Ad Express is focusing on the Canadian motion picture industry, but will also provide programs for other major print advertisers including automotive and retail. Users of the service will be able to make last minute changes to ads and transmit entire campaigns, in color or black and white. Peter Lesser has joined Ad Express as Canadian president. Previously he was business development director at the Newspaper Marketing Bureau. The company is being promoted using direct mail done in-house. If it decides to to an entire campaign, it will also be done in-house. Ad Express is owned by U.S.-based TransData International.