WEBSITE ANALYSIS PROGRAM LAUNCHED BY EVERYWARE
By Adnews Staff
EveryWare Development Corp. of Mississauga, Ont. launched its Web tracking software in North America last week. Called Bolero, the Web site logging, analysis and reporting system runs on the Apple Macintosh, with Windows and Unix versions becoming available in the fall. The program allows users to identify the activity and demographics of its Web site visitors. It shows how many people are using a site, where they are coming from, what attracted them, and what they are doing once they get there. It can also determine a site's most popular pages, the number of new and repeat visitors, paths most frequently traveled, and which external sites are directing the most traffic towards the site. Print advertising to promote the product began earlier this month. It was created by The Taaz Group of Waterloo, Ont.