CAMPBELL TO LAUNCH NEW SOUPS
By Adnews Staff
Campbell Soup Company of Toronto is adding to its soup line-up in Canada. The company will roll-out its line of Half Fat cream soups nationally next month. In addition, it has changed its Chicken Noodle soup, and will launch its La Creme line of soups in Quebec, introduce a new Cream of Mushroom and Onion soup across Canada and relaunch its Turkey Noodle and England Clam Chowder soups. There will also be a 28oz family size Vegetable soup in Ontario and Western and Atlantic Canada, and a Consommé in Quebec. A new Herbed Chicken Vegetable Home Cooking soup will be available nationally. The Half Fat cream line consists of two flavors: Cream of Mushroom and Cream of Chicken. The two have been tested in Quebec for the past year. A new Cream of Celery flavor will be tested in Quebec beginning next month. The altered Chicken Noodle soup has 33% more meat. The La Creme line of soups consists of three flavors: Cream of Chicken, Cream of Vegetable and Cream of Mushroom. Print and TV advertising for the soups will support their launch. It will be created by Bates Canada of Toronto.