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Representation roundup

Transcontinental Media of Montreal has formed a digital advertising representation agreement with Undertone, a provider of display and video advertising. Through this agreement, Transcontinental will sell pre-roll advertising in online videos reaching approximately 25 million Canadians per month. "There is an extremely strong demand for video inventory amongst our advertiser and brand marketer clients," said Bruno Leclaire, senior vice-president of the New Media and Digital Solutions Group at Transcontinental. "Joining with Undertone helps us ensure that these clients have access to the highest quality digital video offerings in the Canadian market delivered on the best sites possible."

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