United Way Toronto hires BBDO
By Adnews Staff
United Way Toronto has retained BBDO Toronto as its advertising agency of record. BBDO won the account following a request for proposals and a review process involving an unknown number of firms. "BBDO is an exceptional creative agency renowned for its ability to drive awareness through innovative, integrated marketing campaigns," said Louise Bellingham, marketing vice-president at United Way Toronto. "We're thrilled to have the opportunity to work with them. Our new campaign creative will reflect our efforts to provide opportunities for a better life for everyone, and we're excited to work alongside an agency that shares our commitment to our city."
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