Newad expands inventory
By Adnews Staff
Out-of-home media company Newad will install new advertising displays in 150 additional restaurants, bars, sports centers and school campuses over the next several weeks. According to the company, this will bring its total number of participating venues to 2,500. The new venues are located in Toronto, Montreal, Vancouver, Edmonton, Calgary and Halifax. "This network expansion is an important step in Newad's continuous growth and is directly attributable to months of strategic negotiations undertaken by our network development teams," said Michael Reha, president and CEO of Newad. "We listen to the young and affluent and we keep up with them, which explains the high level of interest in our networks. Always being in accordance with their current lifestyle, habits and aspirations has enabled us to optimize the effectiveness and high quality of our offer for brands wishing to engage young Canadian adults."