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PAIGE PILOTING NEW LINE OF EXTENSION CORDS

Paige Innovations Inc., a Toronto-based developer and worldwide licensor of extension and power supply cords, has introduced a new line of conventional cords. Unveiled yesterday at the National Hardware Show in Chicago, the new products are being offered on a test basis, Paige president and CEO Alberto de Souza Costa told Adnews last week. They will be manufactured by third parties and launched throughout North America in October. The new cords will join Paige's existing FlatPlug line, which are sold to appliance, electronic equipment and computer manufacturers around the world. De Souza Costa said that advertising plans have not been finalized and that there might be some marketing done in trade journals, "depending on the market's reaction," he said. Paige's advertising is done by Cundari Group Ltd. of Toronto.

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