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BREWERY USES MOBILE BILLBOARDS TO HYPE BEERS

McAuslan Brewing of Montreal rolled two different 12-foot mobile billboards around Montreal today to promote their Griffon and Frontenac ales. Designed by Graewolf Mobile Media of Montreal, the French-only ads will be seen on the sides of McAuslen's trucks. They feature an old map of Montreal and a bottle and a case of the particular brand being advertised. The billboards are framed, removable images that can be taken down within an hour. Since the company was launched in 1994, Graewolf has sold or leased 48 boards to companies including Starter Canada Sports Inc. and ID Foods Corporation, both of Montreal.

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