Yellow Pages Group breaks new campaign
By Adnews Staff
Yellow Pages Group of Montreal has begun a new business-to-business advertising campaign which the company describes as the largest in its history. The initiative, which promotes the company's multimedia and digital services, includes television, radio, print and online advertising. The campaign will run for eight weeks in Toronto, Montreal and Vancouver. "Communications technology and marketing tools have progressed more rapidly in the last 10 years than in the last century," said Stéphane Marceau, chief marketing officer at Yellow Pages Group. "This quickening pace of change has seen many of Canada's small- and medium-sized businesses fighting to stay on top of all the marketing options available. YPG remains uniquely positioned to help SMEs harness the new communications and digital channels available to them."