Toyota Canada begins online contest
Toyota Canada has begun an online contest to promote its recently-launched Facebook page, Twitter feed and YouTube channel. The contest invites consumers to submit photos or videos illustrating why they believe they are Toyota's number-one fan. Finalists will be determined by the number of views of each submission as well as by a panel of judges. Six finalist videos will then be created. The grand prize winner will receive a Toyota vehicle of their choice. Secondary and weekly prizes will also be distributed. "Canadian Toyota owners are proud of their trusted cars, trucks, minivans and SUVs, and there will certainly be lots of competition to find our number-one fan," said Stephen Beatty, managing director of Toyota Canada. "Our Toyota enthusiasts love to share their stories with one another and with Toyota Canada, and these social media outlets will enable us to better connect with our customers."