Monfitello hires Siren Group
By Adnews Staff
Montreal-based food company Monfitello has hired The Siren Group of Toronto to handle public relations for its Intuition line of beverages. The agency will participate in a new marketing campaign for the line promotes the health benefits of the drinks. The Siren Group is handling national media relations, media co-promotions, special events, sponsorships and a national media tour. The campaign also includes online and social media initiatives focusing on a website called "Ask a Nutritionist" at <http://www.drinkintuition.com>. "We wanted to develop a creative and compelling campaign that introduces Intuition and its many health benefits to Canadian consumers," said Betty Pilon, president of Monfitello "We're excited to be working with The Siren Group to communicate our message and share the unique experience of Intuition."