Newad forms partnership with Redux Media
By Adnews Staff
Montreal-based out-of-home media company Newad has formed a strategic partnership with online advertising company Redux Media of Toronto. Redux Media operates an online advertising network that includes placements on approximately 2,500 websites reaching roughly 6.5 million Canadian-based and 29 million US-based unique visitors per month. "This new partnership is perfectly in line with Newad's growth strategy," said Newad president Michael Reha. "The collaboration with Redux Media will provide Newad with privileged access to tools that are at an even higher level of performance in order to target and reach our audience. Redux's expertise, particularly in ad placement and targeting, will allow us to increase our range of services and focus on our main objective of providing our advertisers with the best content and distribution methods for reaching the young and affluent in Canada."