H&M Canada promotes fall line-up
Clothing retailer H&M Canada conducted an advertising campaign recently promoting its fall and winter product line in association with commuter newspaper Metro. The creative appeared on a glossy wrap around the Toronto, Vancouver and Montreal editions of the paper. According to the company, this was the first time a fashion retailer has advertised using such a wrap with a Canadian newspaper. The campaign also included online advertising at Metronews.ca. The initiative was planned by Mediacom.