Shaw Communications begins Twist TV campaign
By Adnews Staff
Shaw Communications has begun a national advertising campaign to promote its recently-rebranded specialty television channel Twist TV. The campaign includes television, radio, online and print ads that focus on the cast of characters that appear on the station's programs and the ways in which life can bring unexpected events. "Through tales of extraordinary life experiences Twist TV demonstrates that you never know what kinds of curves life will throw your way," said Solange Bernard, director of marketing strategy for lifestyle channels at Shaw Media. "Our advertising campaign introduces the channel in a relatable yet fun way, playing on the tagline 'Life throws curves' and presenting the breadth of programming available at launch." The campaign was developed in-house by Shaw Media Broadcasting.