COMPUSERVE COMBINES ONLINE SERVICES
By Adnews Staff
CompuServe has merged the management, editorial and marketing its two consumer online services - the CompuServe Information Service and WOW! The move by the Columbus, Ohio-based company was announced Aug. 1 and is being done in an effort to create a more efficient organizational structure and to reduce redundancies. In a related move, former CompuServe WOW! consumer markets vice-president and general manager Scott Kauffman has been named vice-president on-line services. He will be responsible for integrating the marketing and editorial organizations of the two services. He will also oversee the development of new sources of revenue beyond the fees derived from it the company's membership. Cynthia Vahlkamp is the consumer and strategic marketing vice-president of the consoldiate on-line services organization. Sam Uretsksy is the sales and marketing vice-president.